MARGINI
Financial clarity for small store owners
Free Tool
No signup required • Instant results
🏆 Built by a Licensed CPA
Free, No Signup Required
🔒 Instant Results
🌍 Works in Any Currency
Built by a CPA with store experience

Financial clarity for
small store owners

Margini is built for people actually running a business day to day, store owners who want to see clearly whether they are profitable, in plain language they can act on right away. Most run product-based shops, though service businesses fit just as well. Built and run by a CPA licensed in Michigan →

📦 Retail & product stores
🛍️ Online & Etsy sellers
🏪 Market stalls & pop-ups
✂️ Service-based businesses
🧮 Open the Free Profit Calculator ✅ Check Out Free Resources
CPA-Built · Free Tools · No Signup

Clarity tools for small businesses

Simple tools that turn your day-to-day numbers into clear answers on profit, cash and pricing, plus an app that works like the CFO a small shop can’t usually afford.

COMING SOON · OPEN TO FIRST TESTERS

Clarity by Margini, the app

The numbers brain for your shop, profit, cash, pricing and stock in one place. It even reads the Margini Excel files you already use.

Toggle features on as you grow: Pricing, Inventory, Cash Flow, Tax set-asides.
Bulk update: paste a backlog of sales, expenses or products.
Download & upload: full Excel backup any time; your numbers stay yours.
Works with your Margini Excel files: upload and get an instant dashboard.
Launching Soon: Join the First Testers

Free to use during beta. Your feedback shapes what gets built next.

Or see full beta details →

Want a quick check first? Open the free profit calculator below.

🧮 Open the free profit calculator+

🏪 Your Store Costs

Enter your monthly fixed costs, expenses that stay roughly the same each month.

📦 One Product Check

Check if one of your key products is truly profitable after all costs, including the overhead your POS doesn't show you.

📈 Monthly Revenue

📊 Your Store Profit Snapshot

Net Profit Margin N/A
Loss
Weak <10%
Fair 10-20%
Good 20-35%
Strong >35%

📬 Get Free Monthly Tips for Store Owners

Your full breakdown is below, no signup needed. Drop your email if you'd like our free monthly guide: practical tips to grow your margin and stay on top of cash flow.

✓ Monthly profit & cash flow tips
✓ Pricing strategies that actually work
✓ Free templates and checklists

No spam. Unsubscribe anytime.

Your Results,
Full profit summary below. Use the print button to save a copy.
Monthly Revenue
N/A
Total Expenses
N/A
Net Profit
N/A
Profit Margin
N/A
Book a Consult →
FREE TOOLS, NO SIGNUP REQUIRED
Five free tools. One clear picture of your business.
🧮
Profit Calculator

Answer the one question every owner needs first: am I actually making money after all my costs?

Open Calculator →
💧
30-Day Cash Flow Check

See whether you’ll have enough cash next month, before a shortfall becomes a crisis.

Run the Check →
🎯
Scenario Planner

Model decisions like hiring, a price change, or a new cost, before you commit to them.

Model a Decision →
📘
Free Resources

The 90-Day Clarity Workbook and Weekly Financial Checklist, a simple routine to act on what the numbers reveal.

Get the Free Pack →
🏪
Grocery Store Calculator

A version of the profit calculator built for grocery margins specifically, COGS, shrinkage, and thin-margin math.

Check Your Margin →

For educational purposes only, these tools provide estimates, not financial advice.

YOUR NEXT STEP
Now fix what your results revealed
If your calculator results raised questions, this is your next step. The free 90-Day Clarity Workbook and Financial Checklist give you the exact routine to fix what the numbers revealed, in plain language, one step at a time.
Get the Free Resources →
FREE 14-WEEK SERIES
Learn the numbers, one week at a time
Short lessons on profit, cash flow, pricing, and growth, from a licensed CPA. New one every week.
See the full series →
7 lessons live now, new ones added weekly →
FROM THE BLOG
Learn the Financial Skills Every Store Owner Needs
See all articles →
💸
Cash Flow
The Cash Flow Problem Most Store Owners Don't See Until It's Too Late
Sales are growing but cash is tight. Here's why.
Read the full guide →
📊
Financial Basics
Understanding Your Numbers: A Beginner's Guide for Store Owners
Revenue, profit, margin, what they mean and which to watch.
Read the full guide →

Have a question about your numbers?

Email us anytime →  ·  We read every message.